Simply Modern

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End-to-end web, mobile, and brand strategy designed to make online furnishing feel personal and intentional. By designing tailored, interactive user journeys, the platform acts as a digital interior designer, seamlessly guiding shoppers toward items that truly fit their lifestyle and aesthetic.

Project Type
UX, UI, Brand
Tools
Figma, Photoshop
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Design Process

Shopping Experience Mockups

The core shopping flow is designed to be a thoughtful, engaging journey rather than a transactional process. To create a unique, discovery-first experience, the website introduces a highly intentional ecosystem of pages:

  • Design Inspiration Pages: For visual storytelling and aesthetic discovery.
  • Product Exploration Pages: For contextual browsing and item details.
  • About Designer Pages: For building connection and brand narrative.

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Web Prototype

Shopping Journey Prototype

View the prototype below to see the inspiration shopping journey, where the user finds products through informational interior design articles.

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Simply Modern
Simply Modern