A comprehensive conceptual revival of the historic airline Hughes AirWest, spanning a modern rebranding, end-to-end web and mobile ticketing journeys, and a foundational enterprise design system. This project bridges mid-century aviation heritage with modern product design, proving how a cohesive design system can scale a unified brand identity seamlessly across complex digital platforms.
End-to-end web and mobile ticketing journeys designed around the revived brand. The responsive flows track the complete transactional experience: route selection, interactive seat mapping, and streamlined payment.
The design system, Hughes Form, focuses on functionality, durability, accessibility, and growth.
Take a look at some of the components below, or visit the Figma File to see all 310+ components.
Using Hughes Form and the brand guidelines, I created animated prototypes.
Check out the web & mobile ticketing processes, as well as the watchOS experience:
